Ichetucknee Springs
Environmental Protection Infographic
This infographic and merchandise package aims to bring awareness about the environmental importance of the Florida Springs and the Ichetucknee Springs in Gainesville, Florida, specifically. The infographic gives an overview of some of the challenges that Florida Springs face as well as some actionable items for making a difference.
The merchandise package is designed with the intention of raising money and awareness for what the local community can do to protect natural Florida Wildlife.
Responsibilities
Information Architecture
Typographical hierarchy
Illustration
Iconography
Visual Identity
Merchandise Design
Timeline
Aug 2022 - Dec 2022
Context
Personal Project
Tools
Adobe Creative Suite, Google Drive
Final Deliverables
Final Infographic
Full size infographic
A Look At the Merchandise Design
Final merchandise designs which include a variety of items including, sweatshirts, bucket hats, tote bags, buttons, stickers, and merchandise tags.
Sweatshirt featuring Suwanne Cooter Turtle
Sweatshirt featuring American Alligator
Sweatshirt featuring River Otter
Adult Bucket hat design
Childs Bucket hat design
Tote Bag (front)
Tote Bag (Back V. 1)
Tote Bag (Back V. 2)
Decorative buttons
Voting Awareness buttons V.1
Voting Awareness buttons V. 2
Sticker designs
Merchandise tag (Adult)
Merchandise tag (Adult, Spanish)
Merchandise tag (Child)
Design Assets
Illustrations and Graphics
Hand-drawn and painted illustrations created using Procreate and Adobe Illustrator
Typography, Logo Design, and Color Schemes
Process and Research
This long term project involved an extensive amount of research and process that can be reviewed in this e-flip book (below)
Thank you!